Policy Brief: Enabling systems that support sustainable, effective and inclusive WASH marketing exchanges

This brief provides guidance to enabling actorspeople in civil society, external support agencies, community governance structures, utilities, governments, the private sector, and academia, who design, implement and support WaSH policies and programs.

WaSH enabling actors can use this guidance to create and support an enabling environment and marketing exchange system that improves WaSH outcomes in urban and per-urban informal settlements in Melanesia. Figure 1 summarises the components of the WaSH marketing exchange system; this brief focuses on those components relating to the enabling environmentenabling actors, functions and rulesthat are necessary to foster sustainable, effective and inclusive WaSH marketing exchanges of all types, so that they deliver wellbeing impacts.

Policy Brief: Enabling systems that support sustainable, effective and inclusive WASH marketing exchanges. KF Shields, RT Souter, DJ Barrington, S Sridharan, SG Saunders, S Meo, J Bartram. 2018. International WaterCentre: Brisbane, Australia. http://eprints.whiterose.ac.uk/123716/.