Improving community health through marketing exchanges: a participatory action research study on water, sanitation, and hygiene in three Melanesian countries

Water, sanitation and hygiene marketing has emerged in recent years as a potential intervention to improve health outcomes. We used participatory action research to investigate how impoverished communities in Melanesian urban and peri-urban informal settlements meet their water, sanitation and hygiene needs through marketing exchanges. We found that motivations for participating in marketing exchanges were based on social relationships, health aspirations and financial circumstances. Our results indicate that water, sanitation and hygiene initiatives targeted at informal settlements will be the most successful when multiple forms of marketing exchange are used.

Improving community health through marketing exchanges: a participatory action research study on water, sanitation, and hygiene in three Melanesian countries. Dani J. Barrington, Srinivas Sridharan, Stephen G. Saunders, Regina T. Souter, Jamie Bartram, Katherine F. Shields, Semisi Meo, Annika Kearton, Robert K. Hughes. 2016. Social Science & Medicine 171: 84-93. doi:10.1016/j.socscimed.2016.11.003.