Missing Links in Sanitation Market Systems: Institutional Accountability and Demand Activation Convening Organizations: RTI International, USAID/WASHPaLS Project The session spotlights two critical gaps that hinder the scaling of sanitation markets and the efficacy of interventions. At the macro-level, the lack of institutional accountability for holistic sanitation-related market rules and policies, and at the micro-level, the need to bridge demand generation and supply through demand activation.